Why Are Backlinks Essential To SEO?
If you are creating or redoing a website for your business, it is important that you utilize some SEO (Search Engine Optimization) techniques in order to improve your site’s ranking on search engines. One of the most important and effective techniques for doing this is through authority backlinks.
The ranking of a website is largely determined by how important search engines consider the site. However, you can improve your site’s ranking by creating these backlinks. There are several ways this can be accomplished.
The Importance Of Backlinks
Backlinks are simply links that are sent to your website from another site. Backlinks are important because they act as endorsements. These endorsements are sent from other webmasters that vouch you have quality content on your website. As a result, the more “endorsements” or backlinks your website has, the better your site will look in the eyes of the search engines.
The signals will prioritize your website in the rankings so it can be seen by those who are searching the web. You can build these backlink packages by using one or more of the following methods.
Submit Your Site To Social Networking Sites
One way to create more backlinks for your site is to submit to one or more social networking sites. Millions of online users visit these types of sites to get the latest news, gossip and celebrity information. You should definitely take advantage of the traffic that goes to these types of sites.
Some examples of these sites include:
You can also create a Twitter account and Facebook page for your website or blog.
Reference Other Websites
If you encounter an interesting or informative article on another website or blog, you can write the article on your website. You can also use an anchor text in the article that will link back to that site and/or that article. Although you may lose some traffic to the other site, your site’s credibility will also increase.
Another option is to answer questions on websites such as Yahoo! Answers. You can reference your website in your answer. You can also leave comments on relevant forums and blogs that are in your niche.
The Difference Between Spammy Backlinks And Quality Backlinks
Although backlinks can be great endorsements, it is important to consider the source of the backlink. All this means is that backlinks that come from trustworthy and credible sites will improve your site’s image than ones that come from questionable and spammy sites.
In fact, search engines will actually look at and weigh the backlinks. If you have too many spammy backlinks on your website, Google can actually penalize your site, reduce the ranking and even remove your site from the ranking (blacklist). Once this happens, it will be difficult and even impossible to get your site listed in the rankings again.
Since the release of recent Google updates, the search engine has focused on targeting all sites that attempt to increase their rankings through spam. Make sure you focus on getting quality backlinking to help improve your website’s SEO efforts.